Diane Hoffpauer
CHIEF SCIENCE OFFICER AND FOUNDER
Certified by the Research Chef’s Association as a Certified Culinary Scientist (CCS®). Diane was a key formulation AND product development team member and the Director of Research, Development & Innovation at Mary’s Gone Crackers, a Non-GMO, Certified Organic and Gluten Free Bakery which opened a state of the art facility in Reno, NV in May 2017. Core to her skill set is visionary ingredient and recipe innovation, with the ability to develop, implement and deploy large scale food production. Diane grew up in Crowley, Louisiana on her family’s rice farm—homesteaded in 1890. As part of the fourth generation, Diane became involved in every aspect of rice and crawfish farming and enjoyed cooking with her grandmother, Frances Wright who was actively involved in the promotion of the rice industry through the USA Rice Council. Graduating from Louisiana State University with a B.S. in Food Science, she started working with B.F. Trappey’s Sons (currently Allen Canning and Tabasco), where she developed several lines of products. In 1983, she joined the family business Wright Enrichment, Inc. and for 20 years helped grow the rice enrichment and fortification business. In 2004, she formed Light Heart LLC, launching a line of dark chocolate bars for heart and digestive health in Whole Foods Market.
The Lightheart vibe...
There is a new lightness, a new brightness, people feel a sense of relief, things are—finally—changing for the better.
It's a new elevated mood now. Savor the healthy indulgence— eat better, feel better—our customers deserve a healthier treat.
WE STAND FOR:
All vegan: superior taste, mouth feel and texture. Our brand will celebrate a hip return to fun, we will be lively, upbeat packaging and a funky, 60s musical vibe.
We are sustainably conscious—we’re not just theory, we’re action— plant holism and—each of us, our connection to the earth. But it’s not just dreaming—it’s about our science, naturally thoughtful, integratively planned and medicinal.
Now, uplifting—we’re all about our newly active and safe lifestyle
It's a new elevated mood now. Savor the healthy indulgence— eat better, feel better—our customers deserve a healthier treat.
WE STAND FOR:
All vegan: superior taste, mouth feel and texture. Our brand will celebrate a hip return to fun, we will be lively, upbeat packaging and a funky, 60s musical vibe.
We are sustainably conscious—we’re not just theory, we’re action— plant holism and—each of us, our connection to the earth. But it’s not just dreaming—it’s about our science, naturally thoughtful, integratively planned and medicinal.
Now, uplifting—we’re all about our newly active and safe lifestyle
